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Improving your mindset and becoming the best version of yourself.



Do is fly! was founded by Etin Nosa, determined to find a way to make a positive impact worldwide on people's lives. He thought about creating Do is fly! brand over 12 years ago as he knew how impactful it could be on people's well-being but never knew how or where to start. In 2021 he decided to follow what Do is fly! stands for, which is taking action in becoming the best version of ourselves and inspiring others in doing the same to then creating a dominos effect.

Doisfly! It is a mindset. We are a small business with a big vision of contributing to change the world through our actions.


Our vision is to enable and empower everyone to take action and become the best version of themself. It is a mindset that encourages everyone to push above their weight. Doisfly! is a call to your strengths and a reminder that anything is possible.


If you want to take the first step, you will not be alone; there are many Doisfly! warriors out there just like you. We encourage leaders to forge a path ahead and others to follow their lead. Doisfly! Clothing apparel & fitness coaching will make followers become leaders.


Do is fly! clothing label is focused on making our customers look great while doing the very best for our planet. All of our products reflect these ideals.  Sustainability is a key part of our supply chain. This means the sourcing material, delivery and packaging have a minimum carbon footprint. We bring awareness through our clothing design and fitness accessories.


Do is fly! it is a way of life. It's positive and powerful. By wearing Do is fly! apparel you are taking the first step in improving your mindset. We invite you to browse through our site to find just what you have been looking for

     Perseverance changes everything

Do is FLY! Framework is based on five key principles that enforce a state of mind that encourages us to push beyond our limitations to realize our full potential and never giving up. Be an action taker and see your life transform. 

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